What is SEO?
SEO (Search Engine Optimization), refers to optimizing practices that help websites rank as high as they can in search results. In this day and age, SEO is one of the most crucial marketing strategies for any business.
A Well-optimized SEO strategy brings free organic traffic to your site. If you publish high-quality pages that answer a user’s query, they will appear at the top of the SERPs. This is an excellent place for searchers to become familiar with your website and business.
In Shopify, there are some crucial on-page SEO parameters you can edit: Page title, meta description, featured image, and URL handle:
Page title appears at the top of the browser window, at the top of the page, and oftentimes is one of the first factors a search engine crawler indexes. Page title has to be short, concise, but also catchy and attention-grabbing.
Meta description is a short description of your page content that will display along with the Title and the URL on the search results page. Although Meta description isn’t a direct ranking factor in SEO, it significantly impacts visitors’ click-through rate (CTR). Effective meta descriptions tend to be summed up and engaging.
A featured image, also known as a thumbnail, is like a music album art cover. This image will appear along with the Title and Meta description whenever your page is shared on social media platforms.
Finally, a URL (Uniform Resource Locator) is a unique identifier used to locate a resource on the Internet. It is also referred to as a web address. URLs consist of multiple parts -- including a protocol and domain name - that tell a web browser how and where to retrieve a resource. You can easily find a page’s URL in the address bar of your browser.
Here’s an example of a fully functional URL: https://help.ecomsolid.com/articles/
EcomSolid automatically do what's best
Automatic HTML Heading tag
When you create a new page, EcomSolid automatically uses the Heading 1 (<h1>) tag for your store’s logo in the header on the Homepage and the Heading 2 (<h2>) tag for all other pages.
Additionally, when designing your page using sections, you can update the HTML tags for most text-based atoms in the HTML Tag drop-down menu, ranging from H1 all the way down to H6, or even the Division (<div>) tag.
Automatic Lazy Loading
Lazy loading (also called on-demand loading) is a technique designed to preserve bandwidth and improve loading speed. Instead of bulk loading (loading all of the page’s content at once), it signals the browser to load only the necessary content that is on display, delaying the remaining sections until scrolled into view.
And by reducing load time, your page SEO increases, and as a result, ranks higher in the search results.
Lazy loading is integrated deeply into EcomSolid. All pages published from the EcomSolid Editor will automatically lazy load.
Manually optimize SEO
As mentioned above, there are a few SEO elements that can be customized following Shopify’s structure include the Page title, Page meta description, URL handle (for stand-alone pages), and Featured image (Thumbnail). Here's how you can edit these settings manually for better SEO results.
Update SEO for the Homepage
Step 1: Go to your Shopify Admin > Online Store > Preferences.
Here, you’ll see the input fields to edit your homepage title, meta description, and featured image used whenever your homepage is shared on social media platforms.
Step 2: Edit the SEO content as you see fit, and hit “Save” when done.
It’s recommended by Shopify to keep the title, and especially the meta description short, concise, and engaging.
The maximum characters for the title and meta description are 70 and 320, respectively.
Update SEO for other pages
Via the Editor
Step 1: Head over to the EcomSolid Dashboard > Pages.
Step 2: Enter one of your pages. In the Editor, open the Page Settings.
Step 3: In the new panel that pops up, you’ll be able to edit the Page title/name, URL handle/slug, meta title, meta description, and featured image.
Step 4: Edit the SEO content as you see fit. Hit “Save” when done to save the changes and exit the panel
Step 5: Hit “Update Live”, then “Yes, Update” to bring the changes from the Editor to your front store.
Via the Shopify Admin panel
- For Product and Collection pages
Step 1: From your Shopify Admin > Products navigate to Products or Collections, and select your preferred one.
Step 2: In the Search engine listing preview section, click “Edit website SEO.”
Step 3: Input your Page title, Meta description, and URL handle for your product page in the fields.
Step 4: Hit “Save” when finished.
- For other pages:
Step 1: Go to Shopify Admin > Pages and select one of your pages in the list.
Step 2: Inside the page, scroll down (if needed) to the Search engine listing preview section, and hit “Edit website SEO”
Step 3: Make edits as you see fit.
Step 4: Hit “Save”.